Texas On The Rocks
This weekend was a great opportunity to get acquainted with Texas Distilleries.
Texas On The Rocks proved to be one of the best tasting events I have been to in some time. For one night, Austin Music Hall transformed into an emporium of handcrafted booze with names you have heard [Titos] and several names you may not have.
As Spooners, we get invited to events like this on a regular basis. Here are a few lessons we have learned over time
How to handle an Alcohol Tasting
- Alcohol tasting events are a marathon not a race. You don’t need to taste everything they give you in your cup.
- Ask for smaller pours. This allows you to taste more samples without over committing.
- Feel free to ask for another. If you have gone around every table, feel free to go back and ask for another pour at your favorite stops. The server will remember you asked for a short pour initially, and will get you another.
- Take water breaks.
- Eat well. Have a good dinner. This will help you go the distance.
- Don’t make a scene. Keep it classy and don’t be that drunk guy/gal at the event.
- Aspirin before bed. You would be surprised how much this helps.
If you follow these simple steps, you can ensure you get the most out of the price of admission.
As for the event itself, I think this was a great first step to getting Texas Distillers on the national map.
Texas On The Rocks 2015 Review
- Garrison Brothers is amazing – as always. But I am bias! And they don’t pay me to be.
- Moody June Gin is the next best thing since sliced bread! And they are working on a barrel aged gin. If you go to the Bone Spirit tasting room, you might be able to talk Joe into a tasting. Tell him Antonio sent you.
- Dulce Vida Spirits has an splendid family of Tequilas. With an Anejo finished in Garrison Bros barrel and an extra Anejo finished in Rombauer wine, I had a hard time walking away from this table. Side Note: I NEED to find their margarita recipe!
- Whoever did graphic work for Cat Mezcal and Cat Tequila labels, did a wonderful job! I just wish I was able to taste that sealed bottle of tequila. Hint. Hint.
- Craigslist Missed Connections. Dear Balcones FR.Oak Single Malt Whiskey, this is my open letter. I need to know more about you. Your simple taster was not enough. Can we get to know each other a little better? It was Valentine’s Day. Do you remember me? ‘Cause I remember you. Love, Antonio
- Distillers, don’t send a marketing rep to an event like this if they can’t answer questions about your craft, process and uniqueness. Bad move. I bet you as a Distiller have a beautiful story of struggle that goes along with each release. Now tag that to your marketing tasting notes. This is what makes your unique and memorable. The Lakarish Brothers from IronRoot Republic showed up to represent themselves with contagious excitement. The brothers talked about how they are so small their mom had to cover the bar at the still house while they represented themselves at Texas On The Rocks. Then they showed me of their mom shaking drinks. We laughed and I mentioned that if I owned a still house and my mom was bartending, it would be a train wreck [I love you mom]. These boys are building a story and brand to remember.
One option for growth is in the food department. Although, Titos hosted a VIP breakfast taco after party with Maudies catering [which was a nice tough], I feel like this would have been a splendid opportunity to showcase the Austin food scene. I would love to see Pink Avacado have a table, along with Paul Qui, the chef from Clarks and the Peach Tortilla team. This would be a great next step to pushing the event to more heavily Texas branded.
Overall, this was a great inaugural evening and I already anticipate next year!